The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
5 Years of Inclusive Growth
Agency: McCann XBC + McCann New York + McCann Central / London + McCann Poland + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: Penta Pencil
Points: 150.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Creative Use of Technology
Points: 90.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Sustainable Development Goals
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Cultural Driver
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of IP & Product Design
Points: 90.00
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon
Category: Gaming for Good
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Experiential & Immersive for Good
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Interactive & Mobile for Good
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Multicultural Impact
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Digital & Online / Websites & Mobile
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Promotional / Digital Product
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Current Event Response
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Innovation / New Ideas in Design
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Technology for Good
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Typography / Typeface Design
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Multicultural Impact
Points: 21.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Direct Marketing for Good
Points: 21.00
#OPTINK
Agency: McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client: JUNGE HELDEN e.V.
Category: Popular Culture Impact
Points: 21.00
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank
Category: Film & Video for Good
Points: 21.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Technology as a Creative Tool
Points: 21.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Public Relations for Good
Points: 21.00
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank
Category: Branded Entertainment for Good
Points: 21.00
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank
Category: Full Length Video / Single
Points: 21.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Public Relations for Good
Points: 21.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Creative Effectiveness / CSR
Points: 21.00
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna
Category: Technology for Good
Points: 21.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Online Community Platform / New Platform
Points: 21.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Data for Good
Points: 9.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Multicultural Impact
Points: 9.00
The First Edible Mascot
Agency: Weber Shandwick
Client: Pop-Tarts
Category: Events / In-Person
Points: 9.00
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna
Category: Physical Product & Mobile Integration
Points: 9.00
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk
Category: Billboards & Transit / Series
Points: 9.00
Translators
Agency: McCann Detroit + Weber Shandwick + Casanova//McCann
Client: U.S. Bank
Category: Public Relations for Good
Points: 9.00
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo
Category: Use of AI / Visuals
Points: 9.00
Atomic
Agency: McCann New York + Smirnoff
Client: Smirnoff
Category: Visual Effects / Single
Points: 9.00
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk
Category: Newspaper / Series
Points: 9.00
Did Somebody Say ft. Christina & Latto
Agency: McCann London + Craft London + RadicalMedia / London + String & Tins / London
Client: Just Eat Takeaway
Category: Sonic Branding / Branded Audio
Points: 9.00
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Use of Licensed Music
Points: 9.00
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon
Category: Influencer Marketing / Multi-Channel
Points: 9.00
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon
Category: Streaming and Influencer
Points: 9.00
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop
Category: Data Visualization / Static
Points: 4.50
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna
Category: Innovation / New Ideas in Technology
Points: 3.00
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna
Category: Use of Technology
Points: 3.00
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Agency: McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand + McCann Birmingham
Client: ANAT & SSER
Category: Brand Partnerships
Points: 3.00
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop
Category: Radio & Audio
Points: 3.00
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna
Category: Utility
Points: 3.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Brand Partnerships
Points: 3.00
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo
Category: Creative Use of Data
Points: 3.00
Client:
Mastercard
Title:
5 Years of Inclusive Growth
Category:
Penta Pencil
Award:
2024 Penta Pencil Penta Pencil
Points:
150.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of Creative Use of Technology
Award:
2024 Creative Use of Technology Best of Discipline Pencil
Points:
90.00
Client:
Mastercard
Title:
Where To Settle
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of Cultural Driver
Award:
2024 Cultural Driver Best of Discipline Pencil
Points:
90.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of IP & Product Design
Award:
2024 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Gaming for Good
Award:
2024 Gaming Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Utility
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Where To Settle
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Where To Settle
Category:
Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Where To Settle
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Promotional / Digital Product
Award:
2024 IP & Product Design Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Where To Settle
Category:
Current Event Response
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Innovation / New Ideas in Design
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Technology for Good
Award:
2024 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Typography / Typeface Design
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Where To Settle
Category:
Multicultural Impact
Award:
2024 Cultural Driver Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Where To Settle
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
JUNGE HELDEN e.V.
Title:
#OPTINK
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Silver Pencil
Points:
21.00
Client:
U.S. Bank
Title:
Translators
Category:
Film & Video for Good
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Microsoft
Title:
ADLaM
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Where To Settle
Category:
Public Relations for Good
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
U.S. Bank
Title:
Translators
Category:
Branded Entertainment for Good
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
U.S. Bank
Title:
Translators
Category:
Full Length Video / Single
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Public Relations for Good
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Where To Settle
Category:
Creative Effectiveness / CSR
Award:
2024 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Technology for Good
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Microsoft
Title:
ADLaM
Category:
Online Community Platform / New Platform
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Where To Settle
Category:
Data for Good
Award:
2024 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Multicultural Impact
Award:
2024 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Physical Product & Mobile Integration
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
U.S. Bank
Title:
Translators
Category:
Public Relations for Good
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Use of AI / Visuals
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Smirnoff
Title:
Atomic
Category:
Visual Effects / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Newspaper / Series
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Just Eat Takeaway
Title:
Did Somebody Say ft. Christina & Latto
Category:
Sonic Branding / Branded Audio
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Influencer Marketing / Multi-Channel
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Streaming and Influencer
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
Plant Drop
Title:
Smart Plants
Category:
Data Visualization / Static
Award:
2024 Creative Use of Data Bronze Pencil
Points:
4.50
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Innovation / New Ideas in Technology
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Use of Technology
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
ANAT & SSER
Title:
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Category:
Brand Partnerships
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Radio & Audio
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Utility
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Mastercard
Title:
Where To Settle
Category:
Brand Partnerships
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Creative Use of Data
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
